If you watch television, it’s likely you’ve seen the commercials featuring Limu Emu and Doug promoting Liberty Mutual’s car insurance. The listener is told you can “customize your car insurance” by “only buying what you need.” What Liberty Mutual is doing isn’t unique, but positioning themselves as being able to Read more…
I’m often asked, “How do you make configurable products and services highly profitable?” Companies with configurable products or services often live with severe operational pain and gridlock. Many see the pain and low margins as a cost of doing business. Here are some questions to ponder: Which of the great Read more…
As an author, consultant, and someone who’s been in Silicon Valley for the birth of the most significant changes to industry, of our lifetime, I’ve decided to try another industry disruptor to publish my latest book, “The A La Carte Customer.” Who is this disruptor? It’s called Publishizer.