The cost of profits over people. Unless you live in a cave outside of California, you have likely heard or read about the challenges the State of California is undergoing with respect to powering a huge part of the state. While Pacific Gas & Electric (PG&E) has apologized for the Read more…
Brand integrity. We are born with 100% integrity and, through the course of our lives, we either preserve or degrade from that 100%. The same can be said for companies. A brand is a representation of quality. A brand embodies a company’s reputation. That reputation is impacted by all the Read more…
I’ve got to confess: I love watching college and professional football, especially the Super Bowl. The pomp and pageantry of the Super Bowl, the halftime show, the TV commercials and the game itself is, more often than not, something to behold. I’m sure this year will be no different. In Read more…
The notion of an “ethical business” isn’t an oxymoron though some organizations make me wonder: Wells Fargo has had so many scandals affecting customers that I’ve lost count. Even after their recent marketing campaign and a video called Earning Back Your Trust was released announcing how they lost their way Read more…