Is it a hoax or a cover-up? Sometimes it doesn’t matter. The word “hoax” has been used to dismiss factual situations. “Hoax” means “a humorous or malicious deception.” Characterizing something as a hoax can also be a means of covering up a legitimate concern that needs to be addressed. A hoax or cover-up can actually be a legitimate threat to the future of a business.
Á La Carte Customer®
Insights on the A La Carte Customer® for business leaders from Silicon Valley based business consultant and configuration management expert, Dave Gardner.