Dave Gardner | Consultant | Configuration Management Consulting
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Mass Customization

Making The Complex Simple Around People, Process And Technology

Insights for business leaders from Silicon Valley based business consultant and Mass Customization expert, Dave Gardner.

What Executives With Configurable Products & Services Want
Á La Carte Customer®

What Executives With Configurable Products & Services Want

What executives with configurable products & services want for their businesses, employees, and customers.

-Increased market share
-Delighted customers
-Improved quality
-Improved operating margins
-Differentiation/Competitive advantage
-Lean the business–eliminate waste
-Happy employees

By Dave Gardner, 2 yearsSeptember 27, 2020 ago
The Downside Of Bundled Products And Services | A La Carte Customer
Á La Carte Customer®

The Downside Of Bundled Products And Services

The downside of bundled products and services? What happens when a consumer is limited to buying in bundles? Friction! Friction means the buyer is looking to replace you. Offer A La Carte Customer® business model instead.

By Dave Gardner, 2 yearsAugust 23, 2020 ago
The Worst Business Paradigm For Highly-Configurable Products
Configurable Products and Services

The Worst Business Paradigm For Highly-Configurable Products

If you wanted to start a company that offered highly-configurable products, the worst business paradigm you could select would be engineer-to-order (ETO).

By Dave Gardner, 3 yearsAugust 2, 2020 ago
The Problems With Off-The-Rack CPQ Software Solutions
Á La Carte Customer®

The Problems With Off-The-Rack CPQ Software Solutions

The problems with off-the-rack CPQ software solutions are in what the software doesn’t address. The vendor application you chose is a small part of the solution.

By Dave Gardner, 3 yearsFebruary 10, 2020 ago
Manufacturing and Mass Customization Questions 1 Manufacturing and Mass Customization Questions
Mass Customization

Manufacturing and Mass Customization Questions

Earlier this week, I received an email with several manufacturing and mass customization questions from a graduate student at the University of Hanover in Germany. He’s just getting started understanding mass customization so I’ve provided some responses and thought I’d share them with you. What mass customized products do already Read more…

By Dave Gardner, 4 yearsSeptember 18, 2018 ago
The Cost Burden of NOT Being a Mass Customizer 2 The Cost Burden of NOT Being a Mass Customizer
Configurable Products and Services

The Cost Burden of NOT Being a Mass Customizer

By Dave Gardner, 4 yearsSeptember 18, 2018 ago
5 reasons manufacturers should transform to mass customization
Mass Customization

5 Reasons Manufacturers Should Transform To Mass Customization

If you’re considering mass customization, here are 5 reasons manufacturers should transform to mass customization. I recently delivered a couple of mass customization webinars for firms involved in custom vehicle manufacturing. As I pointed out, there’s a huge difference between being a “customizer” and a “mass customizer.” Here are 5 Read more…

By Dave Gardner, 4 yearsSeptember 18, 2018 ago
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