Making The Complex Simple Around People, Process And Technology
Insights for business leaders from Silicon Valley based business consultant and Mass Customization expert, Dave Gardner.
What executives with configurable products & services want for their businesses, employees, and customers.
-Increased market share
-Delighted customers
-Improved quality
-Improved operating margins
-Differentiation/Competitive advantage
-Lean the business–eliminate waste
-Happy employees
The downside of bundled products and services? What happens when a consumer is limited to buying in bundles? Friction! Friction means the buyer is looking to replace you. Offer A La Carte Customer® business model instead.
If you wanted to start a company that offered highly-configurable products, the worst business paradigm you could select would be engineer-to-order (ETO).
The problems with off-the-rack CPQ software solutions are in what the software doesn’t address. The vendor application you chose is a small part of the solution.
Earlier this week, I received an email with several manufacturing and mass customization questions from a graduate student at the University of Hanover in Germany. He’s just getting started understanding mass customization so I’ve provided some responses and thought I’d share them with you. What mass customized products do already Read more…
If you’re considering mass customization, here are 5 reasons manufacturers should transform to mass customization. I recently delivered a couple of mass customization webinars for firms involved in custom vehicle manufacturing. As I pointed out, there’s a huge difference between being a “customizer” and a “mass customizer.” Here are 5 Read more…
