Our Flagship Business Consulting Service

How to Create and Maintain the Ultimate Customer Relationship with the A La Carte Customer®

The A La Carte Customer® is a specialized a la carte business model that focuses on giving the customer what they want, offering choices that build customer delight and relationships while increasing your market share and profits. 

“There’s only one way to fully engage with customers – transforming them into committed, loyal, excited, raving fans – let them order exactly what they want a la carte, using our A La Carte Customer Business Model.” – Dave Gardner

Why is the A La Carte Customer business model a must-have for business? The 21st century is about accommodating the unique needs and preferences of the à la carte customer.  Enable your company to drive extraordinary revenue and profit growth by offering nearly infinite variety at a lower cost.

The A La Carte Customer®

Why don’t companies simply give the customers what they want? The simple answer is, they can’t.

The marketplace is changing in ways that marketers have a limited ability to see and react to.  Major, established corporations are blinded by their current success, the current paradigms they operate within, and by the reality that they can’t learn and change fast enough. These monolithic corporations are paralyzed by existing business models that have served them well. The status quo is the enemy of reinvention and innovation, not the driving force for change. This is for entrepreneurs and major corporations who want to thrive in a new ever-changing economy.

Ask yourself the critical question, “Is it all about your company, the product or service provider, or all about your customer?”  If it’s all about your company, watch out! Someone will come along who is better focused on your customer and take market share from you.

How can a company tell there’s an underlying problem? There’s an enthusiasm gap between what is offered and what customers really want and expect from a company. This enthusiasm gap undermines the relationship; it is a source of friction and discontent in the relationship.

Myth: Exceptions undermine efficiency and erode profit 

To simplify “complexity,” companies offer their customers “packaged products” and “packaged services” to overcome their inability to allow customers to specify goods and services based on their preferences, or, they endlessly take orders that are for configurations “just like this, but, _____” and end up making no money on the order as they attempt to figure what it takes to make just something “just like that but….”

This service is about how business-to-business (B2B) and business-to-consumer (B2C) relationships are best served by giving the customer “choice.”  21st-century customers aren’t content with “one-size-fits-all” offers; they want what they want.  Bundles are out; customer choice is in. Companies in product and services industries that embrace this philosophy will thrive; those that don’t risk becoming irrelevant.

As more and more entrepreneurs seek ways of connecting with the marketplace and established corporations look for ways to increase their relevancy in the marketplace, they want to learn about how best to connect with the market opportunity that lies in front of them. 

What Type of Companies Benefit From A La Carte Customer® Business Model?

Companies that either manufacturer products or offer services that are seeking to better connect with B2B and/or B2C customers will benefit from the A La Carte Customer® Business Model. It is not necessary that “products” be customized; the way in which commodity products are delivered and/or packaged can be part of the product differentiation. We show companies how they can set themselves apart from their competition.

Where does your company stand today?

Customer Choice vs Profits Matrix

Customers say yes more often when they feel in control of what they’re buying.

Give your customers the control they crave while expanding your reach, desirability, and value-add so you can dominate your market.

For over 30 years, our flagship service has helped companies discover that the royal road to the ultimate customer relationship is letting customers order “a la carte.” We assist clients with strategies for à la carte customer and in dramatic improvements in efficiencies and profits.

Take the Next Step:

Here are a number of different ways we can be of service to you as you begin or continue your journey:

  1. Call us at +1 408-475-7068 or schedule an appointment online for a no-cost, no-obligation discussion about your situation.
  2. Contact Us with your comments and questions.
  3. Contract with us to perform a comprehensive Requirements Assessment.

Dave is a member of the Society for the Advancement of Consulting (SAC). He is Board Approved by SAC in “Configurable Products and Services Strategy & Implementation.”
He’s the author of Mass Customization: An Enterprise-Wide Business Strategy and 100 Insights: Actionable ideas for business growth and sustainability, which has thoughts on business execution, customer service, customer experience, entrepreneurship, innovation.

Dave has been inducted into the Million Dollar Consulting® Hall of Fame.

He has written for Fast Company as an Expert Blogger and is a member of Dell’s Customer Advisory Panel.