Mass Customization: An Enterprise-Wide Business Strategy 7 Mass Customization: An Enterprise-Wide Business Strategy

Mass Customization: An Enterprise-Wide Business Strategy

Manufacturers with highly-configurable products face daunting challenges to create the flexibility, transparency, and customer experience that delights customers without undermining profits. If a company continually experiences the pain of not being able to seamlessly connect the customer to the enterprise and efficiently drive order demand across the enterprise, the business Read more…