Mass Customization Expert Announces Book Contract

Mass Customization Book

May 11, 2009

Mass Customization Expert Announces Signing of Book Contract with Happy About

San Jose, CA—David J. Gardner, Mass Customization Expert, is pleased to announce that he has signed an agreement with Happy About of Cupertino, California, to publish a new book about mass customization in the Spring of 2009.

The title is Mass Customization and it is sub-titled An Enterprise-Wide Business Strategy. The book reviews How Build to Order, Assemble to Order, Configure to Order, Make to Order & Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers.

“My first book is based on years of work with manufacturers helping them overcome the operational challenges associated with highly configured products,” says David Gardner. “I wrote this book because there has been much written about mass customization as a high-level business strategy but far less written about actually implementing mass customization within a manufacturing company.”

Who should read this book?

Anyone who’s company faces a constant, uphill challenge with respect to quoting, configuring and producing highly-configured products,
Anyone who has made an investment in product configurator software and wants to understand why operational efficiencies and profits haven’t improved, and,
Anyone who would like to get a better understanding of what is required to implement mass customization and the power mass customization has to transform certain industries.
For more on this new book, see

About Mass Customization Expert

David Gardner helps his clients conquer the challenges that plague manufacturers of configurable products. He is a management consultant, speaker, author and blogger. He holds MBA and BA degrees and has been Board Approved by the Society for the Advancement of Consulting in the area of “Mass Customization Strategy and Implementation.”


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