In a Wall Street Journal blog post, What Your CEO Is Reading: Pepsi Embraces Design Thinking, Pepsi CEO Indra Nooyi offers:
“In the past, user experience wasn’t part of our lexicon. Focusing on crunch, taste, and everything else now pushes up to rethink shape, packaging, form, and function,” she says. “We’re forcing the design thinking way back into the supply chain.”
Why isn’t every company–regardless of size–actively seeking feedback about customer experience?
Photo Credit: Efexio
Thought for the week:
“You are not a team because you work together. You are a team because you trust, respect and care for each other.” @ValaAfshar on Twitter