Connecting With Your Audience

A candidate for U.S. president tripped up this week trying to connect with Indiana voters when he called out a “basketball ring” instead of a “basketball hoop,” something his audience knew all too well was a big mistake. Instead of creating connection and affinity, he created the opposite.

This week’s “Thank God It’s Monday” isn’t about this specific mistake.

It’s about the idea that if you use incorrect language in attempting to connect with your audience, you look disconnected and inauthentic.

If you are introducing a new concept, you need to help your audience grasp the new concept clearly. Should you fail to do that, every time you mention the concept, your audience is going to say, “Huh?” The audience won’t focus on your idea but on their own confusion in an attempt to close the gap on their lack of understanding.

“Huh” is not the response you want when you are attempting to connect with your audience.

Thought for the week:

“We make a living by what we get, but we make a life by what we give.” – Winston Churchill

What do you think? I welcome your comments! Dave Gardner

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