Brand Impact Is Customer Impact

Robin Sharma, a man who describes himself as “#1 best selling author of The Leader Who Had No Title, Founder of the Titan Academy and a Humanitarian offers:

“We live in a world where people are forgetting about the power of quality, whether it’s a coffee-maker, a car, whether it’s a jacket or a pair of shoes. When you’re producing anything and releasing it to the world, make sure it’s of the highest quality.”

“Whatever is worth doing at all is worth doing well, ” offered Philip Stanhope, 4th Earl of Chesterfield, who lived from 1694 to 1773. We have a lot of non-subscribers to this philosophy in the business world.

Apple is a company that understands this–Steve Jobs inculcated this in the company’s culture. Adobe believes this. There are signs that Microsoft is moving into this club. HP certainly understood this back in the 60s, 70s and 80s.

Quality isn’t just about products and services. It also includes the customer experience.

Think about airlines for a moment. I wouldn’t think twice about jumping on an Emirates or Singapore Airlines flight but certainly would have reservations about flying United today. Why? Customer experience.

Robin Sharma is right: make sure your company is committed to the highest quality if you want to realize the greatest brand loyalty and impact. You don’t have to be a premium brand to do this. Simply be the best company your company can be.

Thought for the week:

“In 2016, venture capitalists invested $58 billion in all-male startups versus $1.5 billion in all-females startups.” – Ali Velshi, MSNBC Live Reporter

What do you think? I welcome your comments! Dave Gardner

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