3 Factors for Marketplace Success

I’m just back from speaking at MCPC 2015 in Montreal, an international conference about Mass Customization, Personalization and Co-Creation.

One thought offered by Awane Jones, Founder & CEO at Merchlar, a Montreal-based digital agency, stood out. He offered (and I”m paraphrasing) marketplace success is a function of:

  • Nailing the problem
  • Creating a compelling user interface (UI)
  • Providing a fantastic user experience (UX)

Uber is one example. Uber was started in 2009. By mid-2015, Uber was available in 58 countries and 300 cities globally. It’s current market valuation is estimated to be $50 billion.

Uber has disrupted the status quo. What status quo might you and/or your company disrupt?

Thought for the week:

“Words are events, they do things, change things. They transform both speaker and hearer; they feed energy back and forth and amplify it. They feed understanding or emotion back and forth and amplify it.” – Ursula K. Le Guin

What do you think? I welcome your comments!

Dave Gardner

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