How you do that is by asking yourself these questions:
Your discomfort indicates something is not right. The discomfort indicates it’s time for a change.
I see too many businesses and corporate departments stuck in low gear or just idling condemning leadership to being life guards waiting to react to the next problem. It saps the energy and vitality of the entire organization. Leaders can’t take time away from the business for fear of what they will find when they come back.
As the excitement level drops, the fear increases for everyone involved. The business becomes a weight belt tied around everyone’s waist, a business or department focused on fire fighting rather innovating and exciting customers.
I know. I’ve walked in your shoes. I’ve been in management or senior management in every area of a company with the exception of finance and human resources. I’ve not only consulted with many businesses in the past 30 years who suffered in this way, I’ve helped to turn around a number of dysfunctional departments and companies who were drowning. The results make people wonder why they were in such a horrible state for so long.
So, what do you do if your business or department isn’t everything you want it to be? What do you do if there is a gap between where your business or department is and where you want it to be?
The best practice is to bring in a business execution expert who will help you get your business back on a path to profitable, sustainable growth. The hardest business to consult with is your own! You’ll benefit greatly and rapidly from an outside perspective.
The Business Execution Turbocharge is a modular suite of options that help you raise the bar on your business. Each option is available a la carte based on your needs and priorities. We typically start by assessing the current state of your business execution and collaboration. After this assessment, you decide which of the following options are needed:
Better Connect To Your Customers
Assess How Your Company Is Doing Within Your Marketplace
Define Mission, Operating Principles & Values
Define Requirements For and Implement Business Systems and Processes
Let’s take a closer look at these options.
Your team members will say things to an independent third-party that they would be reluctant or hesitant to say to you. You’ll get confirmation on things you may suspect are issues and you’ll likely learn some new things. Whether your business has suffered a downturn and reduced headcount or you’ve grown in recent months or years, it’s critical that you take some time to figure out where you stand.
We conduct interviews and, when indicated, add an electronic survey for your entire team. Your team will really appreciate the opportunity to provide feedback. This is a great, first step in turbocharging your business execution as it helps identify the logical and critical next-steps.
Did you know customers don’t care as much about the “what” and “how” of your business nearly as much as the “why?”
Most companies do a good job of explaining what they do and how they do it. However, like their competitors, they haven’t created and shared a compelling “why” they are in business:
what gets them up in the morning,
what gets their juices flowing,
what inspires and excites customers about the relationship they enjoy with the company.
A compelling, inspiring “why” drives and accelerates buying and very favorably impacts your employees, customers and prospects. While it sounds trivial to come up with a “why,” it isn’t.
This missing “why” provides the foundational key to winning in your marketplace. This isn’t just a linguistic exercise. A well-crafted “why” drives a biological response that drives buying behavior. Once you understand how this works, a light bulb will go on for you, your team and your customers.
We will drive a process to support the creation of your unique “why” which will provide the impetus for increasing the velocity of your success. This process will include:
Facilitating one or more meetings—including a proprietary seminar we’ve developed to introduce you to the concept of “why”–to kick off your discovery process.
Review your current messaging and interview executives and employees in your organization and, perhaps, key customers.
Help you define your “why.”
Additionally, we collaborate with your team to determine what is needed to support an across-the-board implementation of your powerful “why” to promote the proper representation of your brand.
Most business owners and their teams are pretty focused on their own businesses and aren’t considering nearly as often as they should how they play and fit in the bigger world they play in. This facilitated workshop raises critical issues that companies need to be continually focused on but seldom take the time to explore such as:
How does your company rate in your marketplace?
How do you stand with your customers?
What makes your company great?
What are your sources of competitive advantage?
There is real gold to be harvested in this consulting intervention. There are 2 aspects:
Define Mission: this is more than a simple sentence or phrase. This effort creates a clear target for your business: the “who,” “what,” “where,” and “how” of your business. This provides in clear and unambiguous terms what you do and who you do it for. It is the north star for your business, helping you decide if a new opportunities you might spot fit or do not. Many companies flounder because they chase too many pretty butterflies. This brings discipline and focus to your business, your department or your team.
Operating Principles & Values: high-level statements that a company or department believes everyone understands but are seldom articulated anywhere. Culture is homogenized from attitudes, beliefs, behaviors, a code of conduct, business execution, actual and perceived standing in the marketplace, etc. This step in the process is key to building the cultural values that drives a company’s culture.
A business needs to have controlled and responsive systems to support day-to-day business execution in sales, marketing, product and service development, operations and service. Without systems and processes, a company is people dependent, not business process and system dependent, negatively impacting agility and growth. What business processes do you need? What systems do you need?
The investment required in software licensing to support the business has never been lower. Cloud-based solutions are making this a reality. So, unlike the last 20-30 years where significant amounts of capital have been required for hardware and software systems to improve productivity, this is no longer the case. Your investment in the design, implementation, training and integration of these tools won’t break the bank.
We have identified tools that conform to our notion of best practices in the area of ERP, CRM, project management, etc., that can be tailored to your needs. We help you implement these tools to improve your business execution and control. And, when you and your team are ready, there will be a clear hand-off as our expectation is you will be self-sufficient.
You may think you don’t have the desire, time, or the money to engage in this process. You may think you are doing “good enough.” And, you may be right.
But, I ask you to consider what one of my business mentors, Jay Abraham, says:
“I have a very simple philosophy on life. You shouldn’t steal from yourself. If you’re going to commit your life to an enterprise, wealth creation, the security and the financial well-being of your family… and if other people your staff, your team, your employees, your vendors are going to commit their lives to you, you owe it to yourself and to everyone else to get the highest and best results.
You should never accept a fraction of the yield when with the same effort or less, the same people or fewer, the same time or less, the same capital or less, the same opportunity cost or less, can deliver so much more to you currently, and perpetually.”
Unless you are the rare business owner or department head who has everything dialed in perfectly, let’s set up a consultation to go over how we can turbocharge your business execution.