Dave Gardner is a management consultant with an expertise in mass customization and configuration management.

He’s a speaker, blogger, and author of the book Mass Customization: An Enterprise-Wide Business Strategy, and The A La Carte Customer®.

He’s been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, he has made a difference for his clients by making the complex simple around people, process, and technology.

His clients include large corporations such as Cisco, Dell, Applied Materials, Nanometrics, LSI Logic, FujiFilm, and a number of start-ups and small to medium-size businesses.

Dave has held management and senior management positions in Engineering, Manufacturing, Sales, Marketing, Customer Service, and Product Management in a variety of high-tech industries, pharmaceutical and biotechnology industries, capital equipment manufacturing, and in the fire/rescue vehicle industry.

He holds a BA from San Jose State University and an MBA from Santa Clara University. He is a member of the Leadership Board for the College of Arts and Sciences at Santa Clara University.

Dave is a member of the Society for the Advancement of Consulting (SAC). He is Board Approved by SAC in “Configurable Products and Services Strategy & Implementation.”

Dave has been inducted into the Million Dollar Consulting® Hall of Fame. He has written for Fast Company as an Expert Blogger, written articles published in Forbes, and is a member of Dell’s Customer Advisory Panel.

In addition to authoring Mass Customization: An Enterprise-Wide Business Strategy, Dave has recently published, 100 Insights – Actionable ideas for business growth and sustainability, which includes insightful sections on business execution, customer service, customer experience, entrepreneurship, and innovation. His book built on his signature service, The A La Carte Customer®, is set to be released in 2020.

A Sample of Dave’s Clients

We typically work under non-disclosure agreements that preclude us from disclosing:

• That we are even working with a company
• The nature of the projects we are working on

The Code of Ethics that we work under also imposes certain restrictions about “holding client information in confidence.” Client references are available upon request. The following represents a partial client list.